Attracting hospitality talent
There’s a perennial skills shortage in the UK hospitality industry. With the current climate of uncertainty as Brexit starts to play out, what can you do to attract the best hospitality talent?
Candidates increasingly want to work for socially responsible companies. Most millennials are willing to take a pay cut to work for a sustainable company. To attract them, source your ingredients ethically and from local sources. Sustainability has become absolutely essential in the hospitality industry. With 8.8 billion tonnes of plastic dumped directly into our oceans every year, more and more hotel chains, such as Four Seasons, Marriott and AccorHotels, are ditching single-use plastics.
Offer constant development
Over two-thirds of millennials are most engaged by career progression at work, so you need to give them new challenges and opportunities to develop all the time. Organise regular training sessions and constantly talk to your team about their development needs. Tools like Open Blend are really useful for understanding and keeping track of what’s really important to your staff, as well as bringing structure to your one-to-ones.
Make sure your team have promotion opportunities and are aware of their development pathway, so they always have something to aspire to and never feel trapped in their role..
Support charitable initiatives
Organise regular charitable events, whether they’re quizzes, sporting challenges or charity days, and formalise them by making them part of your company benefits. Appointing a corporate charity partner or asking individual branches to select a local charity to support will give everyone in your team the chance to get involved, raise the profile of your activities and generate useful talent attraction publicity. By donating leftover food to homeless charities, Pret helps out a worthwhile cause while cutting down on food waste.
Adopt flexible working practices
Millennials crave flexibility at work, so give them more control over their start and finish times and when they take their lunch breaks. With the rise in the gig economy, people are used to working anytime and anywhere. Having greater control over how they work means flexible workers are not only more productive – because they work at a time that best suits their lifestyle and strengths – but they're also happier.
Shout about it
There’s no point making all this effort to attract hospitality talent unless you’re going to shout about it. Base your EVP on your ethical business practices and make them the focus of your PR and talent attraction campaigns. Treating (and paying) your workers fairly positions you as a viable employer and also bodes well for prospective applicants – but not treating them well can be severely damaging to your reputation. Leading global hotel brand Hilton has taken the lead on treating service workers with dignity.
Engage your staff by asking them to like and share your content on social media and spread the word about all the great work you’re doing. Don’t forget that talent attraction campaigns are just the beginning. The next step is to keep hold of the talent you’ve got!
Catapult’s innovative shared workforce tool allows you to post unfilled shifts, view candidates’ video profiles, see past employer ratings and work experience details, and helps you understand who they are as people and how they like to work.
If you need more advice about attracting the best hospitality talent, speak to one of our experts.
Marketing Director at Catapult